Why a retainer为什么用月费
An established brand rarely needs a new story. What it needs is to keep showing up, with a look that does not drift between one post and the next. A retainer is the only way to hold a standard across months.
已经成形的品牌，很少需要一个新故事。它需要的是持续出现，而且每一则的质感不能飘。要跨好几个月守住一个标准，只有月费这条路。
Exposure first, then trust, then the sale. That order does not change, and a retainer is built for the first two.
先曝光、被信任，才有机会成交。这个顺序不会变，月费就是为前面两步设计的。
What you get each month每个月拿到什么
A fixed number of films, vertical first. The number is set by the plan, not by how busy the month was.
固定支数的影片，直式为主。支数照方案定，不看那个月忙不忙。
Quarterly content direction so the months add up to something, event and launch coverage when they happen, and one grade, one title system so the look never drifts.
季度内容方向让每个月加起来是一件事，活动与发表会现场拍摄，以及同一套调色与字卡，视觉不走样。
Priority scheduling. Retainer clients book first.
优先排期。月费客户先排。
Pricing价钱
From RM 4,800 a month. This is the one service on this site with a published starting price, because the scope is fixed. The number of films, shoot days and the length of the commitment set the final figure.
从 RM 4,800 一个月起。这是站上唯一挂了起价的服务，因为范围是固定的。每月支数、拍摄天数、合作期长短决定最后的数字。
Who it is not for不适合谁
If you do not have a brand yet, or you have one thing to say and have not said it, start with a company profile or brand story film. A retainer without a story underneath it is just volume.
如果你还没有品牌，或者你有一件事要讲还没讲，先从企业简介或品牌故事片开始。底下没有故事的月费只是在堆数量。
At a glance一眼看完
- Starting price起价
- RM 4,800 / monthRM 4,800 / 月
- Format格式
- Vertical first直式为主
- Direction方向
- Quarterly每季
- Scheduling排期
- Priority优先
Questions people ask常见的问题
- What is the minimum commitment?最短要签多久？
- Three months. Consistency is the whole point; one month proves nothing.三个月。持续才是重点，一个月证明不了什么。
- How many films a month?一个月几支？
- Set per plan. We agree the number, the mix of vertical and horizontal, and the shoot days, then it stays fixed.照方案定。我们先讲好支数、直横比例、拍摄天数，然后固定下来。
- Can we start with one film and see?可以先拍一支看看吗？
- Yes, as a project. If it works, we move to a retainer.可以，用专案的方式。合得来再转月费。
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