Who this is for这是给谁的
Brands launching or relaunching a product and needing a film that carries a campaign: a hero cut for the launch, vertical versions for social, and enough material for the weeks after.
正在上市或重新上市产品的品牌，需要一支撑得起整个 campaign 的片：发布用的主片、社群用的直式版本、还有之后几週够用的素材。
Also for agencies and production houses who need a cinematographer or gaffer on a product shoot. A lot of the brand work on this site was done that way, and it is credited honestly on the work wall.
也给需要摄影师或灯光师的广告公司和制作公司。这个站上很多品牌作品就是这样来的，作品墙上的职务标示是老实写的。
What you get你会拿到什么
A product concept film, usually 30 to 90 seconds, built around one idea about the product rather than a list of features.
一支产品概念片，通常 30 到 90 秒，围绕一个关于产品的想法，不是功能清单。
Vertical and square versions for Instagram, TikTok and Shopee, social cuts, and product stills from the same day.
直式和方形版本给 IG、TikTok、Shopee，社群切片，以及同一天拍的产品剧照。
Lighting that makes the product the subject. Years as a gaffer on other people's commercials is where the look comes from.
让产品成为主角的打光。多年在别人的广告片上当灯光师，这个质感就是从那里来的。
Brands in this category这一类拍过的品牌
VitaHealth ft. Pearly Tan, product concept, assistant director. Celovis and Lanbena, product concept, cinematographer. LaLaport BBCC and Yuen Chen Siang, gaffer. Runway Productions 20th anniversary campaign, gaffer.
VitaHealth ft. Pearly Tan，产品概念，副导演。Celovis、Lanbena，产品概念，摄影。LaLaport BBCC、源珍香，灯光师。Runway Productions 20 週年 campaign，灯光师。
Rohto, Acnes, Selsun and 50 Megumi have put me on set again and again; those were shot and lit for the brand's own production, and the brand publishes them. 96 brand posts I worked on, across 11 brands.
Rohto、Acnes、Selsun、50 Megumi 一再把我找去现场；那些是替品牌自己的制作拍摄和打光，由品牌发布。96 则我参与製作的品牌贴文，横跨 11 个品牌。
How it works怎么进行
Brief, one concept, one shoot day for most products, cut within two weeks. Talent, location and set dressing are scoped per project. If you need a monthly cadence of product content instead of one launch film, see monthly video content.
简报、一个概念、大部分产品一天拍完、两週内剪好。演员、场地、陈设照专案配。如果你要的是每个月固定产出产品内容而不是一支发布片，看月费内容合作。
At a glance一眼看完
- Delivery交付
- About 2 weeks约两週
- Film length片长
- 30 to 90 s30 至 90 秒
- Formats格式
- 16:9 + vertical + square横式 + 直式 + 方形
- Pricing报价
- Quoted to your scope依需求报价
Questions people ask常见的问题
- Do you shoot for agencies as crew, or only as director?你只当导演，还是也接摄影和灯光？
- Both. A lot of the commercial work on this site was as cinematographer or gaffer for an agency or production house. Every credit on the work wall says which.都接。这个站上很多广告片是替广告公司或制作公司当摄影或灯光。作品墙上每一支都写清楚是哪个职务。
- Can you do the concept, or do we bring one?概念是你出还是我们出？
- Either. If you have a brief, I build the concept from it. If you have a finished concept and need it executed, that works too.都可以。你有简报，我从简报发展概念。你已经有完整概念只需要执行，也可以。
- What does a product video cost in Malaysia?产品影片在马来西亚大概多少钱？
- It depends on shoot days, talent, location and how many cuts you need. There is no fixed rate on this page. Here is what drives the number.看拍摄天数、演员、场地、要几支切片。这页没有固定价。价钱由什么决定，看这里。
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